About GEN SOCCER
Documenting America’s development into a soccer culture.
Original stories, interviews, photography, film and ideas about the people living the game, the places giving it character and the connections between the United States and the wider world.
Why it exists
A publication for the game as it is actually lived.
America does not experience soccer through one institution, league or pathway. The game is shaped in public parks and college campuses, local clubs and supporter spaces, family routines and creative communities.
GEN SOCCER covers those experiences with an independent editorial point of view. It can question, compare and explain without claiming to govern the sport or represent everyone in it.
The platform covers culture, people, places, player development, coaching, media, business, international influences and the ideas changing soccer in American life.
Creator and publisher
Developed by SGN Soccer.
SGN Soccer is an independent soccer marketing, media and intellectual-property company based in the United States. GEN SOCCER functions as a credible editorial property, not an agency blog.
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